Gemma Battenbough
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Apr 2, 2024
How to stand out in an attention economy
Even as consumer attention spans dwindle and the popularity of short-form videos reaches unprecedented levels, livestreaming has surfaced as a surprisingly effective countermeasure. Gemma Battenbough of Twitch explores.
Mar 3, 2023
Twitch's top-performing APAC campaigns: Q4 2022
The platform’s standout campaigns of the last quarter include rolling out the “purple carpet” at the Black Adam premier livestream, a first-of-its-kind 11/11 shopping extravaganza, and more.
Nov 10, 2022
Twitch’s top-performing APAC campaigns: Q3 2022
The platform’s standout campaigns of the last quarter include a sausage roll campaign for Patties and Amazon Prime Day livestreams.
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