Organiser uncertainty and lack of in-person attendance may see brands rethink their investment, commitment and marketing plans for the Games.
Mixing empathy with entertainment is key to driving purpose and social engagement in the post-Covid era as these groups show us, says the head of an Asian-based cultural marketing firm.
Kevin Lin says from gaming streams to esports, advertisers are finally giving the world’s largest entertainment genre the respect it deserves.
In a highly competitive Asian football fan market, finding new audiences is critical, says the German football league’s international CEO.
BEIJING - FansTang has ushered in a celebrity of a different sort to its executive team, by hiring Paul Lau, a decorated digital business strategist, as the new president of its China operations.
SINGAPORE – Subway leveraged social media and direct activation to promoted its limited edition beef pastrami sandwich.
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