In an extension of its 'Stronger together' campaign, the International Olympic Committee is highlighting the relationship between athletes and supporters.
The 11 questions every brand should ask when preparing to team up in sports, according to this R3 media consultant.
Organiser uncertainty and lack of in-person attendance may see brands rethink their investment, commitment and marketing plans for the Games.
Mixing empathy with entertainment is key to driving purpose and social engagement in the post-Covid era as these groups show us, says the head of an Asian-based cultural marketing firm.
Kevin Lin says from gaming streams to esports, advertisers are finally giving the world’s largest entertainment genre the respect it deserves.
In a highly competitive Asian football fan market, finding new audiences is critical, says the German football league’s international CEO.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins