esports

Jan 24, 2024

Riot Games lays offs 11% of total workforce worldwide

As Tencent's Riot Games announced it's laying off more than 500 employees globally, industry experts are left wondering how to create sustainability in gaming models that go beyond a dependency on ad spend.

Nov 27, 2023

The rise of in-game marketing and eSports in China: A guide for brands and businesses

The potential to reach the gaming audience in China is massive fuelled by a surge of 480 million players. Mindshare's Liu Yi shares how brands can tap into the dynamic audience amidst regulatory shifts.

Aug 18, 2023

Roblox accused of allowing gambling sites to target minors

The platform is primarily used by under 18s, making it a prime target for harmful content where unregulated.

May 16, 2023

How should marketers tap gaming trends in APAC?

Asia is the world's largest video games region, with 1.5 billion people playing PC and mobile games. Now, 2023 is bringing new challenges and opportunities for the gaming industry.

Mar 17, 2023

Heinz launches tomato and soil awareness campaign in Fortnite

Players will have access to Heinz’s 'SOS tomatoes' island from 16 March.

Mar 6, 2023

Female gamers are harassed online. Are platforms doing enough?

Recently, we highlighted the shocking misogyny that female gamers face in esports. Continuing the thread, in the run-up to International Women’s Day, Campaign deep dives into the root cause to find lack of DEI is a systemic problem.