esports
Budweiser China enlists influencer for safe driving campaign
The famed beer company is using esports and KOL marketing to hit home on the importance of ‘no drink-driving’ in China.
Nike’s first esports ad launches gamers into training hell
Wieden+Kennedy takes training camp to the ‘next level’ in stylish video game-inspired film.
Hopeless gamers get secret help from a pro, thanks to Maximus sportsdrink
For the launch of a drink designed for gamers, Frucor Suntory and Clemenger BBDO Sydney helped perennial losers 'unsuck', thanks to a little surreptitious help from a pro.
Asia-driven esports growth offers new opportunities for marketers, says Google-Niko Partners report
With the pandemic driving people indoors, gamers have responded by turning to esports in droves across APAC, creating a potentially lucrative opportunity for brands.
Brand investment in esports heads toward $1 billion, with Asia leading consumption
Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.
BMW banks on esports to be relevant among younger demographic
New global partnerships signal an aggressive push for the brand to appear ‘younger’.
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