As Tencent's Riot Games announced it's laying off more than 500 employees globally, industry experts are left wondering how to create sustainability in gaming models that go beyond a dependency on ad spend.
The potential to reach the gaming audience in China is massive fuelled by a surge of 480 million players. Mindshare's Liu Yi shares how brands can tap into the dynamic audience amidst regulatory shifts.
The platform is primarily used by under 18s, making it a prime target for harmful content where unregulated.
Asia is the world's largest video games region, with 1.5 billion people playing PC and mobile games. Now, 2023 is bringing new challenges and opportunities for the gaming industry.
Players will have access to Heinz’s 'SOS tomatoes' island from 16 March.
Recently, we highlighted the shocking misogyny that female gamers face in esports. Continuing the thread, in the run-up to International Women’s Day, Campaign deep dives into the root cause to find lack of DEI is a systemic problem.
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