esports
KitKat surprises Fifa gamers with own goals
Unsuspecting Malaysian gamers were given easy wins in this activation so that they could ‘have a break’.
Leveraging esports fandom through storytelling
CAMPAIGN360: Panellists shared strategy tips for brands through authentic content and innovate use of channels.
Persil plays dirty with hoax campaign
The campaign roped in video influencers to convince audiences they were watching a trailer for a new game.
HP gifts gamers with NFTs on their 18th birthdays
Because under-18s are now limited to three hours of gaming a week in China, leveling up to 18 is a big deal. HP's Omen brand, working with Wieden Kennedy Shanghai, welcomed 575 young people to 'gamerhood' with digital gifts.
So you want to market your brand through esports?
GAME CHANGERS: Here's what motivates most brands and what the successful ones do.
Wanna play in esports? Takeaways from Game Changers
Our editors covered this morning's just-concluded conference, gathering key insights and quotes from the many brand leaders who shared their experiences in the gaming and esports space.
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