esports

Oct 1, 2020

Nike’s first esports ad launches gamers into training hell

Wieden+Kennedy takes training camp to the ‘next level’ in stylish video game-inspired film.

Sep 30, 2020

Hopeless gamers get secret help from a pro, thanks to Maximus sportsdrink

For the launch of a drink designed for gamers, Frucor Suntory and Clemenger BBDO Sydney helped perennial losers 'unsuck', thanks to a little surreptitious help from a pro.

Sep 23, 2020

Asia-driven esports growth offers new opportunities for marketers, says Google-Niko Partners report

With the pandemic driving people indoors, gamers have responded by turning to esports in droves across APAC, creating a potentially lucrative opportunity for brands.

Jul 29, 2020

Brand investment in esports heads toward $1 billion, with Asia leading consumption

Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.

Apr 24, 2020

BMW banks on esports to be relevant among younger demographic

New global partnerships signal an aggressive push for the brand to appear ‘younger’.