David Blecken
Sep 19, 2017

Bike-sharing brands need better differentiation

The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.

A line of Ofo bikes in Xiangyang city, central China

Japan may have failed to embrace Uber, but ride-sharing on two wheels looks a lot more promising. In the past month, two bike-sharing operators announced plans to enter the Japan market, despite its first-rate transport systems and a well-established ownership-based cycling culture.

Beijing-based Ofo and Merchari chari’ being a slang word for bicycle in Japan, a venture by Mercari, a Japanese online marketplace, will enter into direct competition with Docomo Bike Share, which...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
How should brands deal with employee activism outside the workplace
Premium
13 minutes ago

How should brands deal with employee activism ...

At a time of polarising politics, we ask PR pros how organisations should balance employee behavior and brand values.

Premium
Productising: Enough with thinking; create something
Premium
1 hour ago

Productising: Enough with thinking; create something

Ideally, utility, scale and relevance need to come together, says Cheil's associate creative director, who helped develop the award-winning Firevase.

Premium
GroupM promotes two in India
Premium
3 hours ago

GroupM promotes two in India

GroupM India appoints Sidharth Parashar as president for investments and pricing and Ashwin Padmanabhan as president for partnerships and trading.