rga
2025 Cannes Contenders: RGA creatives weigh in
A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.
RGA appoints Melissa Jackson Parsey as global chief strategy officer
Position has been vacant for more than a year after Tom Morton's departure.
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RGA debuts global AI Products Team, hires Ben Cooper as lead
The new offering is backed by RGA's $50 million Innovation Fund.
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‘It’s about tools and taste’: RGA's creative chiefs on creativity, tech and the return to independence
Tiffany Rolfe and Nick Pringle talk to Campaign about the critical relationship between creativity and AI.
Pitch. Win. Exit? How private equity is reshaping the agency model
Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.
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For IWD, KFC Singapore takes on ‘pocket inequality’
KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.
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