rga
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‘It’s about tools and taste’: RGA's creative chiefs on creativity, tech and the return to independence
Tiffany Rolfe and Nick Pringle talk to Campaign about the critical relationship between creativity and AI.
Pitch. Win. Exit? How private equity is reshaping the agency model
Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.
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For IWD, KFC Singapore takes on ‘pocket inequality’
KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.
Interpublic Group sells RGA
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
Interpublic sells digital experiences agency Huge
IPG posted 0% organic growth in Q3, trailing competitors like Publicis Groupe and Omnicom.
IPG announces flat Q3; RGA and Huge held for sale
The holding company’s full-year organic growth forecasting remains at 1%.
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