May 20, 2024

Agency Report Card 2023: Hakuhodo

Business is thriving, innovation is at full throttle. Finally, this year, there is a pivotal shift in DEI too. Yet, it’s crucial to move beyond written goals to tangible actions because equitable gender representation is a necessity for relevance and accountability.

Apr 9, 2024

AKQA brings in Nobuhiro Arai as its new Tokyo ECD

The award-winning creative director joins AKQA from TBWA Hakuhodo in a bid to connect the WPP design-led innovation agency more strongly to Japanese culture.

Apr 8, 2024

Netflix appoints Hakuhodo's H+ as media AOR for SEA and Taiwan

EXCLUSIVE: Having previously partnered with UM, Netflix placed its media account under review and has now appointed H+ as its regional AOR.

Mar 1, 2024

The rise of indies amid Japan's advertising oligopoly

Amid the vast expanse of Japan's advertising landscape dominated by giants like Dentsu, Hakuhodo and ADK, independents are mushrooming. These David-like contenders may lack the colossal budgets of their Goliath counterparts, but they wield a different kind of power—one fueled by strategy, resilience, and agility.

Jul 14, 2023

Tokyo Olympics bribery verdict: Former ADK president gets jail time

The Tokyo District Court has found Shinichi Ueno guilty of bribing a Tokyo Olympic official for soliciting favours and noted, "he [Ueno] repeatedly made unreasonable excuses, putting the blame unfairly on the subordinates and showing no signs of sincere remorse."

Apr 24, 2023

Hakuhodo wins global creative and branding remit from Arçelik Hitachi Home Appliances

The win by Hakuhodo First out of Bangkok, supported by H+, covers 65 markets worldwide.