hakuhodo

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Hakuhodo makes acquisitions in the US and Philippines
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Apr 6, 2018

Hakuhodo makes acquisitions in the US and Philippines

Hakuhodo DY Holdings acquires Kepler via Kyu in the US, and establishes a presence for Hakuhodo in the Philippines with a local independent agency.

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Can agency consulting units elevate strategic conversations?
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Apr 3, 2018

Can agency consulting units elevate strategic conversations?

As Dentsu joins Hakuhodo and R/GA in launching a consulting unit in Japan, we ask industry observers about the prospects for such efforts.

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How pragmatic new joiners see the advertising business in 2018
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Mar 22, 2018

How pragmatic new joiners see the advertising business in 2018

In Japan, new graduates are about to make their first steps into the industry. Here's a look at what drives them, what they want in return for their hard work, and what their limits are.

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Agency Report Card 2017: Hakuhodo
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Mar 19, 2018

Agency Report Card 2017: Hakuhodo

We assess Hakuhodo's 2017 performance in APAC, based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

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Printed sushi & super jumping suits: Japan at SXSW
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Mar 5, 2018

Printed sushi & super jumping suits: Japan at SXSW

Dentsu and Hakuhodo are among the major Japanese companies stepping up their presence at the festival this year.

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Book review: A polemicist addresses Dentsu's hold on the Olympics
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Jan 30, 2018

Book review: A polemicist addresses Dentsu's hold on the Olympics

Having spent almost 20 years at Hakuhodo, Ryu Honma clearly has an axe to grind with Dentsu. But his latest book deserves some attention, if only because it questions what many see as the natural order of things.

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