The home-sharing platform wants a slice of the venue-booking pie.
The bicycle-sharing company’s marketing director and country head speak to Campaign about the perception of Chinese companies, winning over cautious consumers, and why Ofo is different to “the bikes you see in red”.
Despite the quick growth of the sharing economy model, home- and meeting-sharing options are undergoing a slow uptake in the events world.
Company appoints Nathan Blecharczyk as new China head following Ge Hong's departure after just six months.
The time is ripe for entrepreneurs in Hong Kong to capitalise on the momentum provided by Carrie Lam’s tax breaks, said a panel of retailers hosted by Infiniti.
The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.
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