David Blecken
May 28, 2018

Interview: How Ofo is establishing its brand in Japan

The bicycle-sharing company’s marketing director and country head speak to Campaign about the perception of Chinese companies, winning over cautious consumers, and why Ofo is different to “the bikes you see in red”.

L-R: Mikihiko Hashimoto, Yoshiaki Hiyoshi

Bicycle-sharing brands may seem to be everywhere in China and Southeast Asia, but the sector is still in relative infancy in Japan and Ofo is working to establish itself in the market while it still can.

Having launched services in Wakayama, Kita-Kyushu and Otsu, the Chinese company now has a marketing director on board as it looks to build understanding of the bike sharing concept and its own brand.

Mikihiko Hashimoto made...

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