David Blecken
Aug 21, 2018

Ofo Japan’s marketing head leaves amid business challenges

The bike share company has run into difficulties less than six months after launching in Japan.

An abandoned Ofo bike in Australia. Photo: Shutterstock

Chinese bike share startup Ofo has hit rocky terrain in Japan after establishing a presence in the market in March.

Mikihiko Hashimoto, the company’s marketing director, has left, along with country manager Yoshiaki Hiyoshi and PR manager Yusuke Yamanaka.

Hashimoto was previously at Beacon Communications and is understood to be returning to the agency world. Hiyoshi is a former Goldman Sachs analyst, while Yamanaka worked at Interbrand before joining Ofo.

...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
GroupM promotes two in India
Premium
2 hours ago

GroupM promotes two in India

GroupM India appoints Sidharth Parashar as president for investments and pricing and Ashwin Padmanabhan as president for partnerships and trading.

Premium
Why marketers need to understand emotions this holiday season
Premium
7 hours ago

Why marketers need to understand emotions this ...

People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.

Premium
Health sites sharing personal data with Google, Facebook and Amazon
Premium
7 hours ago

Health sites sharing personal data with Google, ...

Financial Times has conducted thorough investigation into apparent breaches of privacy laws.

Premium
Are trading scale and size of billings no longer vital in media?
Premium
7 hours ago

Are trading scale and size of billings no longer ...

IPG Mediabrands' CEO thinks it is all about strategic capabilities. What about the rest of the industry?