Aug 21, 2018

Ofo Japan’s marketing head leaves amid business challenges

The bike share company has run into difficulties less than six months after launching in Japan.

May 28, 2018

Interview: How Ofo is establishing its brand in Japan

The bicycle-sharing company’s marketing director and country head speak to Campaign about the perception of Chinese companies, winning over cautious consumers, and why Ofo is different to “the bikes you see in red”.

Sep 19, 2017

Bike-sharing brands need better differentiation

The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.