The bike share company has run into difficulties less than six months after launching in Japan.
The bicycle-sharing company’s marketing director and country head speak to Campaign about the perception of Chinese companies, winning over cautious consumers, and why Ofo is different to “the bikes you see in red”.
The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins