Jin Bo
Jul 20, 2010

Australian Broadcasting Corporation joins hands with Shanghai Media Group

SHANGHAI - The Australian Broadcasting Corporation (ABC) and the Shanghai Media Group (SMG) today signed a cooperation agreement which will provide the basis for a long term partnership between their international channels: Australia Network and International Channel Shanghai (ICS).

The Oriental Pearl TV Tower in Shanghai.
The Oriental Pearl TV Tower in Shanghai.

The agreement positions the broadcasters with a wide range of international co-operation options from exchanging television programs, providing mutual news gathering support and content supply, through to exploring international co-productions.

Selected Australia Network programs will soon be seen on International Channel Shanghai, and Shanghai Media Group will have access to studio and production support in Australia immediately.

Shanghai is China's most cosmopolitan city and also the only city with its own dedicated international English language Channel.

Australia Network is operated by Australia's national broadcaster, the ABC, and now broadcasts in 44 countries.

The ABC also has a long standing agreement of cooperation with China's national broadcaster, CCTV, and recently signed an agreement with Chongqing Television and Radio Group.

 

Source:
Campaign China

Related Articles

Just Published

16 hours ago

Why otome is the new go-to for gaming collaborations...

Like all simulation games, Otome offers a fantasy. The powerful appeal of that fantasy speaks to what many young Chinese women feel is lacking in reality: a sense of power.

16 hours ago

Campaign Global Forecast Q2 2024: Tech brands' ad ...

The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?

17 hours ago

Ogilvy Hong Kong, Dentsu Japan and The Monkeys in ...

The global awards show awarded top honours to campaigns hailing from 15 different markets worldwide.

17 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.