David Blecken
Jul 9, 2018

At 20, W+K Tokyo looks to accommodate creatives who don’t want ‘jobs’

As the agency enters its third decade in Japan, its senior management team says it is learning to work with ideas people who prefer to work freelance than sign contracts.

From left: John Rowe, Tota Hasegawa, Mike Farr

Wieden Kennedy WK made its name in Japan with pieces such as Nike’s Blind Jumper’, branding work for Uniqlo and the brand identity of Kumon, a private education network whose logo is instantly recognisable for its thinking face’, which was seen as provocative and even controversial when it launched.

A still image from an early Uniqlo branding campaign featuring the actor Hideyo Amamoto


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