The automotive giant’s ‘mobility’ proposition seems to have been well received.
Large brands maintain their dominance across all our retail subcategories, but fashion continues to be a battleground, with the likes of Penshoppe and Muji making waves.
The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.
The agreement covers Tokyo 2020 and Beijing 2022.
The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.
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