A great many brands find themselves facing consumer ire and losing their celebrity endorsers in China as a boycott that began with H&M continues to spiral.
Slowing sales at home and increasingly unfavourable economic growth and demographics lead companies' overseas push.
Brand specialists give their view on which brands were most successful in Asia-Pacific over the past decade.
The automotive giant’s ‘mobility’ proposition seems to have been well received.
Large brands maintain their dominance across all our retail subcategories, but fashion continues to be a battleground, with the likes of Penshoppe and Muji making waves.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins