Emily Tan
Aug 30, 2012

Asian CEOs prefer to keep social media at arms length: Added Value Saffron Hill

ASIA-PACIFIC - Asian CEOs are hesitant to jump on the social-media bandwagon, either for themselves or their companies, according to a survey by marketing consultancy Added Value Saffron Hill.

CEOs are reluctant to embrace social media due to privacy concerns

The study, commissioned by MEC and CNBC, surveyed 32 leaders in multinational companies across Singapore, Hong Kong and India. 

CEOs told researchers that they were reluctant to embrace social media because they valued their privacy. There seems to be a fear of opening up access to themselves and not having the bandwidth to deal with it, observed the report. 

An earlier study by Buddy Media, reported in...

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