After reporting success with a similar scheme in the US, the group wants to make it easier for advertisers to buy digital media that targets underrepresented audiences.
New research from Allison+Partners shows such consumers are crucial to driving brand awareness.
Matthew Lackie of WE Communications looks at which APAC brands brought home the gold, and which were left in the starting blocks.
SINGAPORE - Personalised mail reaches 74 percent of Asian consumers, but 70 percent find the content irrelevant, according to a study by Experian Marketing Services Asia Pacific.
LONDON - With the acquisition of its parent company Chime Communications by Providence Equity Partners now complete, CSM Group is making moves to execute an ambitious growth strategy—with Asia high on the priority list.
HONG KONG – To further branding efforts, DBS bank is launching a series of video interviews with innovators and entrepreneurs on its digital and social media platforms with the aim of arousing interest in industry insights that tie back to the brand.
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