Matthew Lackie
Sep 13, 2016

What Asian brand marketeers can learn from the Rio Olympics

Matthew Lackie of WE Communications looks at which APAC brands brought home the gold, and which were left in the starting blocks.

Matthew Lackie

While the Olympics is a celebration of global athletics, it is also an event that offers brand sponsors myriad opportunities to tell their brand story or articulate their purpose in a unique, connected way.

With the games now over and sponsors back to their day jobs, WE took a look at the performance of APAC brands to see what lessons could be learnt.

Throughout the course of the Olympics there was a...

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