Jenny Chan 陳詠欣
May 5, 2017

Anti-fraud heat boils over to China

DIGITAL CHINA: Recent international scrutiny of ad fraud is shining a light on the murky multibillion-dollar trade in China.

Phantom menace: Bots running ghost clicks, stealth misdirections and other sophisticated invalid traffic drive a booming ad-fraud industry in China.

When the future of fighting fraud’ is discussed in China, the pun-heavy Chinese language sometimes turns the phrase into the financial prospects of ad fraud’.

And prosperous the ad-fraud industry certainly is, no matter how murky. According to AdMaster data, as much as 46 percent of ad impressions on web verticals is bogus but is still paid for by the country’s advertisers, who spent an estimated total of US$27 billion eMarketer data on...

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