Olivia Parker
May 5, 2017

Special report: Digital China

The new frontiers of online innovation: Four in-depth articles covering digitised luxury, live-streaming for profit, reaching rural consumers, and fighting fraud.

Welcome to Campaign Asia-Pacific’s annual Digital China’ report, in which we bring to light the most recent developments in the online tools, platforms and practices that have the greatest potential to shape the marketing landscape in the future.

We look at the brands, both large and small, that are pushing into rural China in their hunt for new e-consumers. We turn up the best practices of those succeeding in the flourishing livestreaming space, and...

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