Wang Fangqing
May 5, 2017

Brand fortunes on the rise in rural China

DIGITAL CHINA: Non-urban consumers joining the digital tribe offer fresh pastures for innovative marketers and ambitious brands.

For decades the fast pace of development in China’s wealthy urban areas, such as Beijing or Shanghai, has supplied brands with not only a huge pool of customers but also plenty of competition. But consumers in these mega cities are now so constantly bombarded by advertising messages, primarily in the form of online ads thanks to the wide adoption of smart devices, that brands are being forced to look elsewhere for any chance of significant growth. 

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