Matthew Miller
May 29, 2018

Alibaba becomes second Chinese company in BrandZ global top 10

Tencent remains the region's most valuable brand, while Japanese auto brands and Australian banks lose ground in Kantar Millward Brown's just-released global BrandZ ranking.

These are the 10 most valuable APAC-based brands. See the full global Top 100 list below.

Tencent remains the most valuable APAC-based brand, surpassing Facebook, ATT and Visa to reach the fifth spot on Kantar Millward Brown's just-released BrandZ Top 100 Most Valuable Global Brands report.

Tencent also has a new Chinese neighbour in the otherwise all-American top 10, as Alibaba vaulted from 14th spot to ninth.

Meanwhile, Samsung made a respectable gain of five spots to 33, Japanese and Australian companies lost ground,...

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