kantar millward brown

May 29, 2018

Alibaba becomes second Chinese company in BrandZ global top 10

Tencent remains the region's most valuable brand, while Japanese auto brands and Australian banks lose ground in Kantar Millward Brown's just-released global BrandZ ranking.

Mar 26, 2018

China tech brands build brand value on innovation: BrandZ

Tencent and Alibaba dominate brand equity in China on the back of their innovative platform offerings.

Jan 18, 2018

Over half of APAC consumers say ads now more intrusive

A new report by Kantar Millward Brown finds a significant disconnect between consumers' and marketers' views of integrated campaigns.

Jan 11, 2017

Gen Z challenges SEA brands: Kantar Millward Brown

New report says Generation Z is the hardest to reach for advertisers in the region, with almost a quarter of the cohort using ad blockers.

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