Olivia Parker
Jan 18, 2018

Over half of APAC consumers say ads now more intrusive

A new report by Kantar Millward Brown finds a significant disconnect between consumers' and marketers' views of integrated campaigns.

A campaign for Budweiser in China, featuring singer Eason Chan, worked well across media.

Ads are encroaching on our lives more than ever before, with 78% of APAC consumers saying they are seeing ads in more places compared to three years agoand 61% reporting that ads are getting more intrusive.

Kantar Millward Brown’s new global study on multichannel campaigns, titled AdReaction The Art of Integration, also finds a major disconnect between the views of consumers and those of marketers when it comes to assessing the effectiveness...

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