.png&h=570&w=855&q=100&v=20170226&c=1)
Ads are encroaching on our lives more than ever before, with 78% of APAC consumers saying they are seeing ads in more places compared to three years agoand 61% reporting that ads are getting more intrusive.
Kantar Millward Brown’s new global study on multichannel campaigns, titled AdReaction The Art of Integration, also finds a major disconnect between the views of consumers and those of marketers when it comes to assessing the effectiveness...
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913
Membership
Why Subscribe?
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events
or call +65 9771 3034
or email subscriptions@campaignasia.com
.jpg&h=334&w=500&q=100&v=20170226&c=1)
