Ads are encroaching on our lives more than ever before, with 78% of APAC consumers saying they are seeing ads in more places compared to three years agoand 61% reporting that ads are getting more intrusive.
Kantar Millward Brown’s new global study on multichannel campaigns, titled AdReaction The Art of Integration, also finds a major disconnect between the views of consumers and those of marketers when it comes to assessing the effectiveness...
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