Agenda did not comment on this. Sources indicate that the decision follows a three-way pitch, with two other undisclosed agencies. One being a 4As agency, and the other a local, smaller-scale digital agency.
It is understood Agenda will develop the e-commerce and related online marketing executions for Wal-Mart. The official project launch is set for the end of this year. However, Wal-Mart's e-commerce website in China will debut before the end of May.
This marks the first time Wal-Mart has appointed an agency to handle its e-commerce business in China.
Wal-Mart, a US-based hypermarket giant, currently works with Mindshare on media buying and planning in China. Other industry players include Carrefour, Tesco and Metro AG.
According to Xinhua News, Wal-Mart has 200 stores in 87 cities in China. It has plans to expand 10 million square feet of retailing space this year. China, along with Canada and Mexico, contributed to a ten per cent profit jump in Q1 for Wal-Mart.
It is understood Agenda will develop the e-commerce and related online marketing executions for Wal-Mart. The official project launch is set for the end of this year. However, Wal-Mart's e-commerce website in China will debut before the end of May.
This marks the first time Wal-Mart has appointed an agency to handle its e-commerce business in China.
Wal-Mart, a US-based hypermarket giant, currently works with Mindshare on media buying and planning in China. Other industry players include Carrefour, Tesco and Metro AG.
According to Xinhua News, Wal-Mart has 200 stores in 87 cities in China. It has plans to expand 10 million square feet of retailing space this year. China, along with Canada and Mexico, contributed to a ten per cent profit jump in Q1 for Wal-Mart.
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