Avery Booker

Oct 13, 2020

Is China becoming the world’s testbed for new retail?

Having seen revenue plummet at brick-and-mortar stores this year, global brands are using China to experiment with more innovative retail strategies.

Nov 3, 2019

Alibaba promotes 'greener' 11.11 shopping festival, ...

China’s e-commerce boom has brought with it a major trash problem.

Aug 27, 2019

Fake fans plague influencer endorsements in China

The best way to avoid collaboration failures is the simplest way: to for brands to do their homework and ask clear questions to their in-house staff or agencies.