Avery Booker

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Alibaba promotes 'greener' 11.11 shopping festival, but criticism remains
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Marketing
Nov 3, 2019
Avery Booker

Alibaba promotes 'greener' 11.11 shopping festival, ...

China’s e-commerce boom has brought with it a major trash problem.

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Fake fans plague influencer endorsements in China
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Digital
Aug 27, 2019
Avery Booker

Fake fans plague influencer endorsements in China

The best way to avoid collaboration failures is the simplest way: to for brands to do their homework and ask clear questions to their in-house staff or agencies.

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