Avery Booker

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Is China becoming the world’s testbed for new retail?
Digital
Oct 13, 2020
Avery Booker

Is China becoming the world’s testbed for new retail?

Having seen revenue plummet at brick-and-mortar stores this year, global brands are using China to experiment with more innovative retail strategies.

Alibaba promotes 'greener' 11.11 shopping festival, but criticism remains
Marketing
Nov 3, 2019
Avery Booker

Alibaba promotes 'greener' 11.11 shopping festival, ...

China’s e-commerce boom has brought with it a major trash problem.

Fake fans plague influencer endorsements in China
Digital
Aug 27, 2019
Avery Booker

Fake fans plague influencer endorsements in China

The best way to avoid collaboration failures is the simplest way: to for brands to do their homework and ask clear questions to their in-house staff or agencies.

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