While ecommerce livestreaming is likely to see explosive growth at the lower end of the market, it may ultimately be less influential in driving luxury sales.
The tech giant appears to be taking a more conciliatory approach to appease Beijing, whether by choice or force.
Rakuten is in the midst of a global expansion that has seen it make inroads in the U.S. and Europe.
Having seen revenue plummet at brick-and-mortar stores this year, global brands are using China to experiment with more innovative retail strategies.
China’s e-commerce boom has brought with it a major trash problem.
The best way to avoid collaboration failures is the simplest way: to for brands to do their homework and ask clear questions to their in-house staff or agencies.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins