by Avery Booker | Campaign Asia

Avery Booker

May 4, 2021

Why livestreaming may not be for every luxury brand

While ecommerce livestreaming is likely to see explosive growth at the lower end of the market, it may ultimately be less influential in driving luxury sales.

Alibaba’s battle for ecommerce dominance takes a conciliatory turn

Marketing

Mar 23, 2021

Avery Booker

Alibaba’s battle for ecommerce dominance takes a ...

The tech giant appears to be taking a more conciliatory approach to appease Beijing, whether by choice or force.

Why Rakuten’s Tencent tie-up is a game changer for content commerce

Digital

Mar 18, 2021

Avery Booker

Why Rakuten’s Tencent tie-up is a game changer for ...

Rakuten is in the midst of a global expansion that has seen it make inroads in the U.S. and Europe.

Is China becoming the world’s testbed for new retail?

Digital

Oct 13, 2020

Avery Booker

Is China becoming the world’s testbed for new retail?

Having seen revenue plummet at brick-and-mortar stores this year, global brands are using China to experiment with more innovative retail strategies.

Alibaba promotes 'greener' 11.11 shopping festival, but criticism remains

Marketing

Nov 3, 2019

Avery Booker

Alibaba promotes 'greener' 11.11 shopping festival, ...

China’s e-commerce boom has brought with it a major trash problem.

Fake fans plague influencer endorsements in China

Digital

Aug 27, 2019

Avery Booker

Fake fans plague influencer endorsements in China

The best way to avoid collaboration failures is the simplest way: to for brands to do their homework and ask clear questions to their in-house staff or agencies.