Shu Fen Goh
May 26, 2016

Agency of the Year: 2026

Some of the qualities that define the successful agencies of the future look quite similar to those that define successful agencies today, according to R3's Shufen Goh.

Shufen Goh

When Minority Report was released in 2002, it wowed us with the future of advertising ad targeting, dynamic creative, in-store CRM, facial recognition. The movie is set in 2054, and since all that technology is already available today, almost two decades too early, we’re going to need a different paradigm for what the future of advertising may look like.

Let’s just put our sights 10 years ahead to 2026. We know that the world...

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