future
Documentary questions future of agency model
CANNES LIONS: Kill Your Darlings follows creative director Anouk Jans as she questions whether the agency model is cracked and ponders her own future in the industry.
Five agency-brand models will define 2020s, UK's IPA finds
Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.
Neglecting the future is not an option
Short-termism reigns even though game-planning for the future is a critical survival skill for companies. A strategist from Quantum Consumer Solutions provides a framework for dividing the probable from the plausible and the possible.
Ford's 2020 global trends report reveals loneliness as epidemic
But the automaker has tips for how marketers can help solve the problem.
Manulife asks millennials to consider their fortunes
New campaign sees insurer seek to engage younger audience on the process of ‘adulting’.
CMOs need to champion brand building
Not enough CMOs are setting the agenda in their business, despite the role being more complex and critical than ever, say David Phillips and Adrian Mills of Deloitte Australia.
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