Marketing Analysis Opinions
Dimitri Berti
Aug 12, 2020

Neglecting the future is not an option

Short-termism reigns even though game-planning for the future is a critical survival skill for companies. A strategist from Quantum Consumer Solutions provides a framework for dividing the probable from the plausible and the possible.

Blockbuster provided one of the best illustrations of the risks of failing to envision possible futures. (Shutterstock)

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