Faaez Samadi
Jul 30, 2018

The writing is on the wall for digital-only agencies: Essence co-founder

Essence co-founder Andrew Shebbeare says building strategic and creative assets into the digital shop has been essential in broadening its appeal.

Roughly a year has passed since GroupM added a beefed-up Essence to its stable out of the merger of MEC and Maxus. Yet for Essence co-founder and chief product officer Andrew Shebbeare, the real work on the agency “Is it Essence 2.0, or 7.0, I’m not sure at this point”, Shebbeare says began in January this year.

“It took a little bit of time to figure out exactly what that all looked like,” he...

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