Staff Reporters
Mar 19, 2021

A tale of turbulence for M&C Saatchi in 2020

AGENCY REPORT CARD: It was a year of plunging declines and rapid recoveries for M&C Saatchi in 2020, that meant the agency network spent most of its time planning for normalcy rather than developing new products.

Dairy Farm
Dairy Farm

Financial and operational instability at a global level at M&C Saatchi plunged APAC into the red in the first six months of 2020. But the region saw a remarkably fast recovery that drove it squarely back into the green by year-end.

Nevertheless, the instability stalled growth and innovation, save for a few bright spots. We're hoping to see a broader rollout of one standout staff initiative developed out of Australia that all agencies should take note of. Our full Agency Report Card on M&C Saatchi—with the overall grade plus a detailed analysis and scores for management; innovation; clients and business; creativity; and people and diversity—is available only to Campaign Asia-Pacific members.

Become a member to get access to all 39 of the 2020 Agency Report Cards, plus many additional benefits. 

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