Ad Nut
Sep 11, 2019

Well Link Life debuts first branding campaign

THE WORK: 'Link to the world for freedom of wealth' for Well Link Life Insurance by Senses Advertising Limited.

Most parents want nothing more than to help their children achieve success. That simple truth is the theme of this first branding campaign for Well Link Life Insurance, a new provider on the scene in Hong Kong.

In the film, a father and son run a fishing business. The son tells his father of his desire to embark on an aggressive expansion of the business, but believes they lack the funds to do so. The father reveals that he's been investing through some Well Link Life Insurance vehicles, and the family is able to make the dream a reality. 

It's a simple, dreamy story. Ad Nut likes the idea of passing fortunes through generations, especially in this era of enlarging gap between rich and poor. 

It will be interesting to see if this simple family story can help the locally owned insurer achieve its dreams and gain a foothold in a crowded field.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

9 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

9 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

9 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

10 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.