Most parents want nothing more than to help their children achieve success. That simple truth is the theme of this first branding campaign for Well Link Life Insurance, a new provider on the scene in Hong Kong.
In the film, a father and son run a fishing business. The son tells his father of his desire to embark on an aggressive expansion of the business, but believes they lack the funds to do so. The father reveals that he's been investing through some Well Link Life Insurance vehicles, and the family is able to make the dream a reality.
It's a simple, dreamy story. Ad Nut likes the idea of passing fortunes through generations, especially in this era of enlarging gap between rich and poor.
It will be interesting to see if this simple family story can help the locally owned insurer achieve its dreams and gain a foothold in a crowded field.
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