Staff
Feb 25, 2021

Upcycling creative content: Making the most out of the least

SPIKES ASIA X CAMPAIGN: Business and creative experts explores a leaner, meaner, more cost-efficient, and more agile creative methodology.

This session was broadcast during Spikes Asia X Campaign at 3:45 pm on February 25, 2021.

Throughout 2020, brands and businesses have had traditional supply chains and production methodologies completely curtailed or outright eliminated. How do you develop a creative campaign when you can’t shoot any video? When you can’t access your supplies? Or your team?

For many brands, the answer came in ‘upcycling’ – repurposing and transforming old creative ideas and materials to create new concepts and campaigns. Weber Shandwick convenes a panel of business and creative experts to explore this leaner, meaner, more cost-efficient, and more agile creative methodology.

Speakers

  • Uma Rudd Chia, Creative Director, Weber Shandwick
  • Kartik Chandrasekhar, Global Brand Vice President, Unilever

See all our Spikes Asia X Campaign coverage:

Related Articles

Just Published

7 hours ago

As Omicron rages, Singapore's MCI and Grey promote ...

Increasingly frustrated grand parents realise the futility of trying to host a large family group, with the pandemic far from being extinguished.

8 hours ago

M&C Saatchi rejects improved bid from AdvancedAdvT

Vin Murria wants to add two board directors, including COO.

17 hours ago

Should brands continue to take a stance in Asia's ...

After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics.

17 hours ago

Women Leading Change Awards 2022: Call for entries

Get started now on your entries for the sixth-annual awards honouring business leaders, change-makers, trailblazers, and rising stars. The early-bird deadline is February 25.