Ad Nut
May 23, 2019

Times of India makes space for 'Out & Proud' announcements

Paper confronts lack of acceptance for LGBTQ people using an old format: The classified ad.

In a week where much has been made about a subtle representation of a gay relationship, here's a simple and great idea about absolutely straightforward representation, from the Times of India and FCB India: Free classified listings for people who are 'Out and Proud".

Here's Sanjeev Bhargava, director of brand, Times of India:

At TOI, we believe in celebrating the differences in an inclusive society. The LGBTQ community has always had a place in our hearts, now they also have a special place in our paper."

Beautiful and powerful.

Campaign India has more details.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

18 hours ago

Lalamove launches fast delivery campaign across ...

Lalamove wants to connect more with SMEs as they make up 90% of all business in these cities.

19 hours ago

How brands and agencies are celebrating Singapore ...

Agencies and retailers are marking the city-state's 55th birthday with a mix of fun, sales and community giveback.

19 hours ago

iQiyi to focus on driving product sales through ...

The Chinese video streamer is ramping up its offline activities like pop-up stores based on their original content.

22 hours ago

A rebranding of… the dental clinic

New work by VMLY&R Australia is an ambitious attempt to make trips to the dentist ‘fun’ and ‘hip’.