Matthew Miller
May 21, 2019

Come on brands, throw your weight around

Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.

Editor's note Minutes after publishing this opinion column, the SCMP reported that JCDecaux has in fact reversed course, and the ad in question will be displayed in the MTR system after all. Although this clearly changes the story, we believe the broader points made below still stand.

If your brand wants to get credit for being inclusive and progressive, it's not enough to simply say you're inclusive and progressive. It's certainly not enough...

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