Matthew Miller
May 21, 2019

Come on brands, throw your weight around

Cathay Pacific's rejected same-sex ad shows that promoting inclusivity and equality is not just about statements and policies. Or ads. Sometimes it's about pushing those who need a push.

Editor's note Minutes after publishing this opinion column, the SCMP reported that JCDecaux has in fact reversed course, and the ad in question will be displayed in the MTR system after all. Although this clearly changes the story, we believe the broader points made below still stand.

If your brand wants to get credit for being inclusive and progressive, it's not enough to simply say you're inclusive and progressive. It's certainly not enough...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Mobile and connected-TV apps hit by growing fraud and brand-safety violations
Premium
1 day ago

Mobile and connected-TV apps hit by growing fraud ...

Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.

Premium
Legal complaint filed in connection with confrontation at GroupM offices
Premium
1 day ago

Legal complaint filed in connection with confrontati...

A dispute that resulted in a public argument outside WPP's Shanghai offices last October has now led to an official civil complaint.

Premium
Honesty at heart of how brands should respond to data breaches
Premium
1 day ago

Honesty at heart of how brands should respond to ...

Taking a people-first approach, admitting wrong and explaining to customers exactly what has been exposed among best practices on how to deal best with a data breach.

Premium
Are you more 'productive' and 'creative' when travelling for work?
Premium
1 day ago

Are you more 'productive' and 'creative' when ...

Two thirds of business travellers say they are.