After introducing Kantar research at Campaign360 in Singapore showing a disconnect between finance and marketing objectives, it was time to find ways to bridge the gaps.
In this on-stage session, Shufen Goh, principle and co-founder of R3 said one of the problems feeding into this disconnect is that marketing doesn't always tell their story using numbers and data to maximum effect.
Anne-Gaelle Gonet, head of procurement Asia at...
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