Robert Sawatzky
Mar 21, 2019

The finance and marketing therapy session

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

After introducing Kantar research at Campaign360 in Singapore showing a disconnect between finance and marketing objectives, it was time to find ways to bridge the gaps

In this on-stage session, Shufen Goh, principle and co-founder of R3 said one of the problems feeding into this disconnect is that marketing doesn't always tell their story using numbers and data to maximum effect.

Anne-Gaelle Gonet, head of procurement Asia at...

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