Robert Sawatzky
Mar 21, 2019

The finance and marketing therapy session

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

After introducing Kantar research at Campaign360 in Singapore showing a disconnect between finance and marketing objectives, it was time to find ways to bridge the gaps

In this on-stage session, Shufen Goh, principle and co-founder of R3 said one of the problems feeding into this disconnect is that marketing doesn't always tell their story using numbers and data to maximum effect.

Anne-Gaelle Gonet, head of procurement Asia at...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Hakuhodo invests in Thai digital agency Winter Egency
Premium
4 hours ago

Hakuhodo invests in Thai digital agency Winter Egency

W/E to become consolidated subsidiary of Hakuhodo by end of January.

Premium
Dentsu details group management structure, leadership
Premium
5 hours ago

Dentsu details group management structure, leadership

The Japan-based giant added some detail to its new "pure holding company" structure.

Premium
APAC weakness weighs on Dentsu earnings
Premium
6 hours ago

APAC weakness weighs on Dentsu earnings

"There are no green shoots of recovery" in China or Australia, Dentsu said, as organic growth declined.

Premium
Tencent profits drop 13% as media ad revenue suffers
Premium
9 hours ago

Tencent profits drop 13% as media ad revenue suffers

A plummet in Tencent's media advertising revenues pulled down its total profit to its lowest point this year.