Michael O'Neill
Oct 31, 2011

Tencent's SY Lau on online strategy for 2012 Olympics

SHANGHAI - SY Lau, Tencent's president of online media, sat down with Campaign to talk about the media company's recently unveiled content strategy for the 2012 Olympics in London.

SHANGHAI -  SY Lau, Tencent's president of online media, sat down with Campaign to talk about the media company's recently unveiled content strategy for the 2012 Olympics in London.

According to Lau, Tencent's experience with the 2008 Beijing Olympics showed that such mega-sporting events are not just for sports fans, but instead are an intrusive social event that appeal to all viewers.

Lau says that with the time difference between London and China, the internet will be the most influential media for Chinese consumers, adding that he cannot imagine the Olympics without Tencent.

For advertisers, he points out that one...

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