Data shows brands don’t need social media accounts in China
Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.
How Pepsi's latest campaign triumphed with Chinese social media
It's peachy tune with Li Xian has taken off on Weibo
China probes Weibo data 'leak' of more than 500 million records
The government admonished officials from Sina Weibo after a user reported finding 538 million records available for sale on the 'dark web'.
How can western luxury brands navigate China now?
While it is still uncertain when the normalization of the luxury business in China will happen, luxury players have to plan for a long-term China strategy.
Sina Corp ad revenue down 5% for Q4, media business also hit
Hit by COVID-19 breakout, company declines to provide 2020 forecast.
Removal of condom ads in Shenzhen sparks widespread discussion
A metro station in the southern Chinese city was heavily covered with Okamoto adverts — but these were later pulled down.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins