Nov 13, 2023

Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red

China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?

May 29, 2023

China social media in 2023: The brand guide to WeChat, Douyin, Xiaohongshu and other platforms

To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features.

Jan 21, 2022

Data shows brands don’t need social media accounts in China

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

May 19, 2021

How Pepsi's latest campaign triumphed with Chinese social media

It's peachy tune with Li Xian has taken off on Weibo

Mar 25, 2020

China probes Weibo data 'leak' of more than 500 million records

The government admonished officials from Sina Weibo after a user reported finding 538 million records available for sale on the 'dark web'.

Mar 2, 2020

How can western luxury brands navigate China now?

While it is still uncertain when the normalization of the luxury business in China will happen, luxury players have to plan for a long-term China strategy.