China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?
To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features.
Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.
It's peachy tune with Li Xian has taken off on Weibo
The government admonished officials from Sina Weibo after a user reported finding 538 million records available for sale on the 'dark web'.
While it is still uncertain when the normalization of the luxury business in China will happen, luxury players have to plan for a long-term China strategy.
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