Matthew Miller
Apr 10, 2014

Suntory lets whisky fans design their own rocks

JAPAN - Suntory, working with TBWA Hakuhodo, has given drinkers a chance to design their own 3D ice sculptures.

The '3D on the rocks' campaign invites consumers to submit an ice design via web or smartphone. Ten winners will receive an invitation to go to a 'secret' bar in Tokyo, where they'll receive their ice sculpture—and presumably enjoy it immediately in a tumbler of the brand's product.

The campaign website contains a gallery of sculptures, including a shark and a high-heeled shoe, but we're not sure whether those are the consumer-submitted designs or some examples created in advance. The deadline for submissions appears to be tomorrow, and the agency did not respond to a request for clarification in time for publication.

CREDITS

Client:
Suntory Holdings Limited

Agency:
TBWA HAKUHODO+HAKUHODO
ECD+CD+Pl: Kazoo Sato
C+Pl: Takahiro Hosoda, Nobuhiro Arai
AD+D: Yo Kimura, Yuki Tokuno
CT: Masashi Matsukura
Pr: Kaoru Otani
Apr: Fusae Yoshikawa
PR: Kayoko Asano, Miwako Fujiwara

Production:
TOKYO+mount inc.+amana

Movie:
Dir: Eiji Tanigawa(TOKYO)
Cam: Senzo Ueno(TOKYO)
Light: Masachio Nishida
Art: Midoriko Nemoto(TAIYO KIKAKU)
Ice: Motoharu Kato(Yamane Ice)
Sizzle: Noriko Saotome(GRAND)
Video Engenner: Satoshi Igarashi
Pr: Toshiyuki Takei(TOKYO)
AP: Masayoshi Takayanagi(TOKYO)
PM: Makoto Takahashi(TOKYO)
PA: Rintaro Kozasa(TAIYO KIKAKU) 
OFFLINE ED: Ryuichi Hasegawa(puzzle)
ONLINE ED: Akira Nishibu(IMAGE STUDIO109)
MA: Yuta Sato(IMAGE STUDIO109)
Sound Effects: Norio Kobayashi(ONPa)

Music:
Executive Producer: Audioforce
Producer: DANIC
Composer: Steve Sidwell

Web:
Pl: Im Jeong-ho, Takeshiro Umetsu(mount inc.)
Pl+AD+TD+D: Hidekazu Hayashi(mount inc.)
D: Hiroka Hasegawa, Hideki Yoshidatsu(mount inc.)
HTML coding: Hideki Yoshidatsu(mount inc.)
3DCG: Takeo Saito, Mika Nariya(FULVIS K.K.)
PM: Ko Yoshida(mount inc.)

Graphic:
Photographer: Keisuke Minoda(acube)
Retoucher: Masahiko Furuta(RIZING)
Photo producer: Shinya Omi(amana)

 

Related Articles

Just Published

19 hours ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

20 hours ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

20 hours ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

21 hours ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.