whisky
DFS introduces experiential whisky pop-up at Changi Airport
Travel retail brand highlights consumer experience with immersive new promotion, marketing head said.
Kapow! Judo star fights fruit in noisy Suntory ad
The Japanese whisky brand gets help from an ex-Olympian to give its cocktail-in-a-can drink some added punch.
Photos: The Balvenie launches Singapore exhibition
The whiskey brand partnered with photographer James Stroud, whose show focuses on the brand’s distillery.
From Scotland to SEA: How Glenfiddich is earning loyalty through local engagement
The whisky’s APAC brand ambassador on keeping the next generation of single-malt drinkers interested in a foreign, legacy brand.
Yokozuna and master blender come together for Mizunara whisky campaign
TOKYO - A new campaign for Chivas Regal Mizunara, a whisky aged using Japanese Mizunara oak, sees a former sumo champion travel to the Strathisla Distillery in Scotland to experience the product.
Suntory appeals to younger drinkers with 'Glassical Concert'
TOKYO - Suntory worked with Ogilvy and Geometry Global to put on what it bills as the world’s first ‘Glassical Concert’ at its own auditorium, the Suntory Hall.
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