Travel retail brand highlights consumer experience with immersive new promotion, marketing head said.
The Japanese whisky brand gets help from an ex-Olympian to give its cocktail-in-a-can drink some added punch.
The whiskey brand partnered with photographer James Stroud, whose show focuses on the brand’s distillery.
The whisky’s APAC brand ambassador on keeping the next generation of single-malt drinkers interested in a foreign, legacy brand.
TOKYO - A new campaign for Chivas Regal Mizunara, a whisky aged using Japanese Mizunara oak, sees a former sumo champion travel to the Strathisla Distillery in Scotland to experience the product.
TOKYO - Suntory worked with Ogilvy and Geometry Global to put on what it bills as the world’s first ‘Glassical Concert’ at its own auditorium, the Suntory Hall.
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