whisky

Jun 18, 2019

DFS introduces experiential whisky pop-up at Changi Airport

Travel retail brand highlights consumer experience with immersive new promotion, marketing head said.

Feb 21, 2017

Kapow! Judo star fights fruit in noisy Suntory ad

The Japanese whisky brand gets help from an ex-Olympian to give its cocktail-in-a-can drink some added punch.

Nov 17, 2016

Photos: The Balvenie launches Singapore exhibition

The whiskey brand partnered with photographer James Stroud, whose show focuses on the brand’s distillery.

Oct 14, 2016

From Scotland to SEA: How Glenfiddich is earning loyalty through local engagement

The whisky’s APAC brand ambassador on keeping the next generation of single-malt drinkers interested in a foreign, legacy brand.

Jan 13, 2016

Yokozuna and master blender come together for Mizunara whisky campaign

TOKYO - A new campaign for Chivas Regal Mizunara, a whisky aged using Japanese Mizunara oak, sees a former sumo champion travel to the Strathisla Distillery in Scotland to experience the product.

Apr 14, 2015

Suntory appeals to younger drinkers with 'Glassical Concert'

TOKYO - Suntory worked with Ogilvy and Geometry Global to put on what it bills as the world’s first ‘Glassical Concert’ at its own auditorium, the Suntory Hall.