whisky
DFS introduces experiential whisky pop-up at Changi Airport
Travel retail brand highlights consumer experience with immersive new promotion, marketing head said.
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Kapow! Judo star fights fruit in noisy Suntory ad
The Japanese whisky brand gets help from an ex-Olympian to give its cocktail-in-a-can drink some added punch.
Photos: The Balvenie launches Singapore exhibition
The whiskey brand partnered with photographer James Stroud, whose show focuses on the brand’s distillery.
From Scotland to SEA: How Glenfiddich is earning loyalty through local engagement
The whisky’s APAC brand ambassador on keeping the next generation of single-malt drinkers interested in a foreign, legacy brand.
Yokozuna and master blender come together for Mizunara whisky campaign
TOKYO - A new campaign for Chivas Regal Mizunara, a whisky aged using Japanese Mizunara oak, sees a former sumo champion travel to the Strathisla Distillery in Scotland to experience the product.
Suntory appeals to younger drinkers with 'Glassical Concert'
TOKYO - Suntory worked with Ogilvy and Geometry Global to put on what it bills as the world’s first ‘Glassical Concert’ at its own auditorium, the Suntory Hall.
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