It might be a well-trodden creative route, but Ad Nut can't deny that featuring top athletes who have overcome controversy in film-like ads complete with stirring music is a winning combination.
Two new Braids of Strength videos by Grey Group, released to celebrate this year's International Women's Day, make up the third wave of Pantene Malaysia's WanitaBesi 'Iron Lady' bid to help girls feel more confident through sport.
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events