Ad Nut
Nov 5, 2015

Pantene addresses the scourge of ice-skate-damaged hair

From Philippines: 'Pantene Hair on Ice', for Pantene by Grey Group

Pantene addresses the scourge of ice-skate-damaged hair

Ad Nut likes this clever 'demo' or the supposed reparative powers of a Pantene conditioner. As you can see below, ice skaters do the damage and a branded ice-smoothing machine fixes it—every few hours.

Grey Group Asia Pacific, Kuala Lumpur and Singapore all worked on the project, which took place at an Olympic-sized rink in Manila in May. The agency claims the brand's share of the conditioner category increased 16 percent year-over-year that month.

CREDITS

Javier Bonilla - Grey Group Singapore, Regional Executive Creative Director
I-van Policarpo - Grey Kuala Lumpur, Regional Associate Creative Director
Elson Effendy - Grey Kuala Lumpur, Senior Art Director
Don Michael De Leon - Grey Kuala Lumpur, Regional Senior Account Manager
Laston Tan – Grey Kuala Lumpur, Art Director
Renee Lim - Grey Kuala Lumpur, Producer
Anjali Jain - Grey Group Singapore, Regional Business Director
Siddika Dehlvi - Grey Group Singapore, Group Account Director
Syamin Arif - Grey Kuala Lumpur, Executive Producer
Shahvez Afridi - Grey Group Singapore, Head of Strategy
Dennis Chen - Asia-Pacific Video Lab, Kuala Lumpur, Executive Producer
Chen Yoke Wah - Asia-Pacific Video Lab, Kuala Lumpur, Executive Producer
Daz Kalidass SO Candra - Asia-Pacific Video Lab, Kuala Lumpur, Editor
Cris Dy-Liacco - Just Add Water, Philippines, Broadcast Producer
Ina Lagman - Provill Studios, Philippines, Managing Director
Toby Concepcion - Provill Studios, Philippines, Film Director
Michelle Robles - Provill Studios, Philippines, Production Manager
Fuse Adventures In - Audio Fuse Adventures In Audio, Audio Production Team
Huma Qureshi – Grey Group Asia Pacific, Regional Director, PR & Corporate Communications
Pang Yanrong – Grey Group Asia Pacific, Regional Corporate Communications Executive
Hesham Tohamy - Marketing Director, Pantene AAIMEA, P&G
Raffy Fajardo – Marketing Director Haircare Asia, P&G
Lester Estrada – Country Marketing Manager Haircare, P&G
Maniya Ysabel Parungo – Assistant Brand Manager, P&G

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

17 hours ago

How to trust the remote shooting process: Sweetshop'...

Sweetshop’s new regional MD Laura Geagea shares behind-the-scenes stories of a global production house working during pandemic lockdowns.

17 hours ago

Inside the 'outside-in' CMO model: Rupen Desai ...

Having served as chief marketer at Dole for nearly four years, Desai takes us through the brand's non-traditional CMO model that he claims is key to responsible growth.

17 hours ago

Cheil Worldwide promotes Jonghyun Kim to president ...

He replaces Jeongkeun Yoo who will stay on with the company as chairman.

20 hours ago

Nike and RTFKT step into the future with first ...

After releasing an NFT collection together in April, Nike and RTFKT have launched a physical “Web3 sneaker,” tricked out with lights and auto-lacing.