Ad Nut
Nov 5, 2015

Pantene addresses the scourge of ice-skate-damaged hair

From Philippines: 'Pantene Hair on Ice', for Pantene by Grey Group

Pantene addresses the scourge of ice-skate-damaged hair

Ad Nut likes this clever 'demo' or the supposed reparative powers of a Pantene conditioner. As you can see below, ice skaters do the damage and a branded ice-smoothing machine fixes it—every few hours.

Grey Group Asia Pacific, Kuala Lumpur and Singapore all worked on the project, which took place at an Olympic-sized rink in Manila in May. The agency claims the brand's share of the conditioner category increased 16 percent year-over-year that month.


Javier Bonilla - Grey Group Singapore, Regional Executive Creative Director
I-van Policarpo - Grey Kuala Lumpur, Regional Associate Creative Director
Elson Effendy - Grey Kuala Lumpur, Senior Art Director
Don Michael De Leon - Grey Kuala Lumpur, Regional Senior Account Manager
Laston Tan – Grey Kuala Lumpur, Art Director
Renee Lim - Grey Kuala Lumpur, Producer
Anjali Jain - Grey Group Singapore, Regional Business Director
Siddika Dehlvi - Grey Group Singapore, Group Account Director
Syamin Arif - Grey Kuala Lumpur, Executive Producer
Shahvez Afridi - Grey Group Singapore, Head of Strategy
Dennis Chen - Asia-Pacific Video Lab, Kuala Lumpur, Executive Producer
Chen Yoke Wah - Asia-Pacific Video Lab, Kuala Lumpur, Executive Producer
Daz Kalidass SO Candra - Asia-Pacific Video Lab, Kuala Lumpur, Editor
Cris Dy-Liacco - Just Add Water, Philippines, Broadcast Producer
Ina Lagman - Provill Studios, Philippines, Managing Director
Toby Concepcion - Provill Studios, Philippines, Film Director
Michelle Robles - Provill Studios, Philippines, Production Manager
Fuse Adventures In - Audio Fuse Adventures In Audio, Audio Production Team
Huma Qureshi – Grey Group Asia Pacific, Regional Director, PR & Corporate Communications
Pang Yanrong – Grey Group Asia Pacific, Regional Corporate Communications Executive
Hesham Tohamy - Marketing Director, Pantene AAIMEA, P&G
Raffy Fajardo – Marketing Director Haircare Asia, P&G
Lester Estrada – Country Marketing Manager Haircare, P&G
Maniya Ysabel Parungo – Assistant Brand Manager, P&G

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East


Related Articles

Just Published

1 day ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

1 day ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

1 day ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

1 day ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.