Ad Nut
May 29, 2019

ScUber diving Down Under

Queensland tourism campaign by Publicis and Herd MSL partners with Uber to book ride sharing under the sea along the Great Barrier Reef.

Queensland tourism campaign by Publicis and Herd MSL partners with Uber to book ride sharing under the sea along the Great Barrier Reef.

Dream of one day taking a submarine ride So do a lot of people and certain woodland creatures. If only Jules Verne knew it could be this easy, at least in theory.

In a new campaign for Tourism and Events Queensland, Publicis Worldwide, in collaboration with Herd MSL, partnered with Uber to make most people's dream a reality for some.

Hence, their newly christened 'ScUber' campaign, billed as the world's...

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