Ad Nut
Jan 18, 2019

Rich Asians and crazy holiday mishaps

Fifteen-market regional campaign for Heineken by Publicis Singapore has fun with seasonal snafus.

Fifteen-market regional campaign for Heineken by Publicis Singapore has fun with seasonal snafus.

Heineken is in the midst of a campaign that began just before Christmas and is slated to run through the new year holidays, rolling out to 15 Asia markets in Q1, including China and Vietnam.

The through-the-line campaign includes TV, supported by an extensive outdoor blitz, and retail activation, according to the agency, Publicis Singapore. It includes three 30-second TV ads, plus 15- and 6-second videos and GIFs, all under the title...

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