FWD is launching a regional campaign entitled 'Everyday heroes', developed by DDB Group Hong Kong and the network's other agencies around the region. The spot above, produced by MediaMonks, kicks off the campaign in Hong Kong today, with TV, digital and out of home. Thailand, Philippines, Vietnam and Indonesia will get their own specific work in coming months. In all, the campaign features 12 different scenarios, each of which is based in a rigorous process of...
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