heineken
Heineken takes KOLs on an Alpine adventure for global Edelweiss campaign
For a new global campaign, the premium beer brand aimed to leverage local content creators from its various markets. We speak to the global director of Heineken's international premium beer portfolio about how this was done.
Heineken sends RFI to creative agencies
The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.
Heineken launches virtual beer brewed in Decentraland
The beer has zero calories, tastes of nothing and you can’t actually drink it.
Heineken pushes no-alcohol beer in global campaign
Beer brand taps into 'Dry January' with focus on social events.
Son Heung-Min kicks off multi-market Tiger Beer campaign
Exclusive: The beer's global brand director explains why the Korean-born Tottenham Hotspur football star is the perfect ambassador for the ambitious 'Year of Your Tiger' campaign.
Heineken asks whether pandemic romance can survive the end of lockdown
A couple meets and connects online in a hard-to-resist romantic ad shot in Tokyo. But what happens when Lola and Charlie finally meet up in real life?
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