'Yet here I am', the brand proclaims in a Publicis Communications campaign that hinges on the beer's origins.
Amstel, which this year celebrates its 150th anniversary, is preparing a marketing push to announce its entrance in China for the first time.
Brewer is also consolidating all media planning and buying into Dentsu.
Robots serve non-alcoholic beer in a 'bar' for one (because this timeline doesn't already suck enough, apparently)
A Heineken popup in Sydney promises a "brand new drinking experience”. Thanks, but we'll pass.
Filmed in lockdown, a new TVC encapsulates issues of connectivity.
The brand director of Tiger and Heineken in APAC explains how the beer brands are aiming to contribute, not just communicate, during the crisis.
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