heineken

Jun 9, 2022

Heineken takes KOLs on an Alpine adventure for global Edelweiss campaign

For a new global campaign, the premium beer brand aimed to leverage local content creators from its various markets. We speak to the global director of Heineken's international premium beer portfolio about how this was done.

May 27, 2022

Heineken sends RFI to creative agencies

The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.

Mar 20, 2022

Heineken launches virtual beer brewed in Decentraland

The beer has zero calories, tastes of nothing and you can’t actually drink it.

Jan 5, 2022

Heineken pushes no-alcohol beer in global campaign

Beer brand taps into 'Dry January' with focus on social events.

Jan 4, 2022

Son Heung-Min kicks off multi-market Tiger Beer campaign

Exclusive: The beer's global brand director explains why the Korean-born Tottenham Hotspur football star is the perfect ambassador for the ambitious 'Year of Your Tiger' campaign.

Nov 16, 2021

Heineken asks whether pandemic romance can survive the end of lockdown

A couple meets and connects online in a hard-to-resist romantic ad shot in Tokyo. But what happens when Lola and Charlie finally meet up in real life?