heineken

Jan 15, 2023

Uncaged to engaged: Tiger Beer shifts 2023 festive message from achieving to enjoying the moment

Campaign speaks exclusively to Tiger’s global brand director about its new film, experiential stunt, and the research behind it showing the pressure to achieve faced by younger Asians, especially during festive times.

Oct 3, 2022

Branding revealed for Heineken’s new ‘whisky-infused beer’

The new beer blend was launched in Cambodia with the help of Elmwood Singapore behind the brand’s visual identity.

Jun 9, 2022

Heineken takes KOLs on an Alpine adventure for global Edelweiss campaign

For a new global campaign, the premium beer brand aimed to leverage local content creators from its various markets. We speak to the global director of Heineken's international premium beer portfolio about how this was done.

May 27, 2022

Heineken sends RFI to creative agencies

The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.

Mar 20, 2022

Heineken launches virtual beer brewed in Decentraland

The beer has zero calories, tastes of nothing and you can’t actually drink it.

Jan 5, 2022

Heineken pushes no-alcohol beer in global campaign

Beer brand taps into 'Dry January' with focus on social events.