The campaign was created by Le Pub.
An eerie Instagram teaser for the campaign by Le Pub APAC featuring actor Park Hyung Sik picked up millions of views in advance.
More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch.
Campaign speaks exclusively to Tiger’s global brand director about its new film, experiential stunt, and the research behind it showing the pressure to achieve faced by younger Asians, especially during festive times.
The new beer blend was launched in Cambodia with the help of Elmwood Singapore behind the brand’s visual identity.
For a new global campaign, the premium beer brand aimed to leverage local content creators from its various markets. We speak to the global director of Heineken's international premium beer portfolio about how this was done.
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