Byravee Iyer
Aug 23, 2013

Nike pulls off casting coup on 'Just Do It' anniversary

GLOBAL - Nike has pulled of a coup with its latest campaign featuring LeBron James, Serena Williams, Gerard Pique, Andre Ward and the voice of actor Bradley Cooper.

The ‘Possibilities’ campaign is part of Nike’s 25th anniversary of its famous ‘Just Do It’ tagline and has been done, of course, by Wieden+Kennedy.

The film challenges users to a range of tasks including running a marathon, riding a bull and scoring a goal and ultimately to take part in a series of Nike+ challenges. Nike+, the online running portal, enables runners to set a distance goal and invite their friends to join the virtual race. Users can determine the challenge’s name, mileage goal, time period and participants.

"For 25 years, we’ve been inspiring people to Just Do It,” said Davide Grasso, Nike’s global CMO Global. “With ‘Possibilities’ we’re taking 'Just Do It' to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.”

From 20 August - 13 September, runners using the app can log their Nike+ miles toward winning a once-in-lifetime running experience, as part of Nike’s crowd-sourced Free Run concept.

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