lebron james

Nov 27, 2018

Dribble and shoot for the stars with new Nike China LeBron James ad

The new campaign aims to empower Chinese fans to the sports pitch and beyond.

Aug 31, 2016

CPG giants won't survive without data, says outgoing Mondelez media boss

In an exit interview with Campaign, Bonin Bough—who is leaving to helm a CNBC series with Lebron James—talks about the biggest challenges facing packaged goods marketers.

Aug 17, 2016

Bonin Bough departs Mondelez

The well-known marketer has launched an initiative with CNBC and LeBron James.

Aug 23, 2013

Nike pulls off casting coup on 'Just Do It' anniversary

GLOBAL - Nike has pulled of a coup with its latest campaign featuring LeBron James, Serena Williams, Gerard Pique, Andre Ward and the voice of actor Bradley Cooper.

Sep 28, 2012

Dunkin’ Brands launches 'Be With the King, Lebron James' promotion in China

SHANGHAI - Chinese consumers are invited to take a photo with life-sized LeBron James standees at Dunkin’ Donuts and Baskin-Robbins shops across China, then post their pictures to a digital mosaic in return for a special gift.

Mar 6, 2012

Dunkin Brands markets to Asia-Pacific with LeBron James

SINGAPORE - Parent company of Dunkin Donuts and Baskin-Robbins, Dunkin Brands has announced a multi-year marketing agreement with NBA All-Star, LeBron James. Under the terms of the agreement, James will promote both Dunkin Donuts and Baskin-Robbins in select international markets including China, Taiwan, India and South Korea.