The new campaign aims to empower Chinese fans to the sports pitch and beyond.
In an exit interview with Campaign, Bonin Bough—who is leaving to helm a CNBC series with Lebron James—talks about the biggest challenges facing packaged goods marketers.
The well-known marketer has launched an initiative with CNBC and LeBron James.
GLOBAL - Nike has pulled of a coup with its latest campaign featuring LeBron James, Serena Williams, Gerard Pique, Andre Ward and the voice of actor Bradley Cooper.
SHANGHAI - Chinese consumers are invited to take a photo with life-sized LeBron James standees at Dunkin’ Donuts and Baskin-Robbins shops across China, then post their pictures to a digital mosaic in return for a special gift.
SINGAPORE - Parent company of Dunkin Donuts and Baskin-Robbins, Dunkin Brands has announced a multi-year marketing agreement with NBA All-Star, LeBron James. Under the terms of the agreement, James will promote both Dunkin Donuts and Baskin-Robbins in select international markets including China, Taiwan, India and South Korea.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins