Ad Nut
Jun 1, 2018

Mercedes-Benz returns to scene of dramatic 1990 ad

Company takes man who survived driving off a 100-metre cliff for a ride in an autonomous vehicle.

This film by BBDO South Africa represents strong strategy on a couple of levels. First, it resurfaces an amazingly good 1990 commercial about Christopher White, who drove his Mercedes-Benz off a 100-metre cliff and lived to talk about it. Second, it connects that legacy of quality to the company's modern efforts, by taking White for a ride in a self-driving car—which navigates the treacherous turn better than he did all those years ago.

Here's the complete original ad:

CREDITS

Agency Art Director: Steven Tyler
Agency Producer: Lee-Ann Jacobs
Animator: Ryan Paikin
Art Director/Stylist: Steven Tyler
Brand Representative (Client): Selvin Govender
Chief Creative Officer: Mike Schalit
Cinematography: Lorens van Rensburg
Creative Director: Tim Beckerling
Director: Lourens van Rensburg
Editor: James O’Sullivan
Executive Creative Director: Brad Reilly
Film Production Company: 7Flims
Music & Sound Composition: Audio Militia
Post Production Facility: Ludus
Producer: Nina van Rensburg

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