Ad Nut
Jun 1, 2018

Mercedes-Benz returns to scene of dramatic 1990 ad

Company takes man who survived driving off a 100-metre cliff for a ride in an autonomous vehicle.

This film by BBDO South Africa represents strong strategy on a couple of levels. First, it resurfaces an amazingly good 1990 commercial about Christopher White, who drove his Mercedes-Benz off a 100-metre cliff and lived to talk about it. Second, it connects that legacy of quality to the company's modern efforts, by taking White for a ride in a self-driving car—which navigates the treacherous turn better than he did all those years ago.

Here's the complete original ad:

CREDITS

Agency Art Director: Steven Tyler
Agency Producer: Lee-Ann Jacobs
Animator: Ryan Paikin
Art Director/Stylist: Steven Tyler
Brand Representative (Client): Selvin Govender
Chief Creative Officer: Mike Schalit
Cinematography: Lorens van Rensburg
Creative Director: Tim Beckerling
Director: Lourens van Rensburg
Editor: James O’Sullivan
Executive Creative Director: Brad Reilly
Film Production Company: 7Flims
Music & Sound Composition: Audio Militia
Post Production Facility: Ludus
Producer: Nina van Rensburg

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also see Ad Nut's video debut, check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

9 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

9 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

9 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

10 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.