What do Stranger Things Season 3 and Singapore's authorised Mercedes-Benz dealer have in common? Spoiler alert... a BBDO campaign.
Instead of a one-night launch show, the winning agency set up an experiential pop-up gym across Taiwan’s major cities.
To break away from its luxury image, Mercedes-Benz launched its C-Class sedan models in Taichung with a pop-up gym.
Company takes man who survived driving off a 100-metre cliff for a ride in an autonomous vehicle.
US and China not included in the account, which covers 37 international territories, many of which were previously handled by BBDO.
Andreas Möllmann moves to Tokyo from Berlin.
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