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KFC: A very fcking clever campaign
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Nov 22, 2018

KFC: A very fcking clever campaign

CASE STUDY: The inside story on how the brand and its agency, Mother, dragged victory from the jaws of potentially disastrous supply issues in the UK.

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WPP implements hiring freeze
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Nov 6, 2018

WPP implements hiring freeze

The group had been expected to hire about 2,000 new employees.

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Sorrell: 'Revenge? That'd be building the new-era, new-approach agency'
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Nov 2, 2018

Sorrell: 'Revenge? That'd be building the new-era, ...

The S4 Capital founder spoke at a Campaign Breakfast Briefing in London Thursday morning.

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Apple regains crown as world's most valuable brand as Facebook value sinks
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Oct 4, 2018

Apple regains crown as world's most valuable brand ...

Apple has beaten Google to return to the top, with Amazon in third place.

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Mars consolidates global media planning and buying into MediaCom
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Aug 9, 2018

Mars consolidates global media planning and buying ...

The entire global business, including buying for the US and China, is worth $1.8 billion globally and kicks in starting in January.

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Samsung appoints Leo Burnett to global Visual Display account
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Jul 31, 2018

Samsung appoints Leo Burnett to global Visual ...

The remit includes global brand positioning, integrated communications strategy and creative. The account will be run out of Chicago.

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