Alex Brownsell
Nov 22, 2018

KFC: A very fcking clever campaign

CASE STUDY: The inside story on how the brand and its agency, Mother, dragged victory from the jaws of potentially disastrous supply issues in the UK.

It was the calamity that had the UK choking on its chicken. When KFC’s ChickenCrisis became international news in February 2018, after the almost total collapse of its UK operations, customers were left with a very bitter taste.

Yet its response, in the form of an apology ad rearranging the letters of its name to spell out FCK on a chicken bucket, was a stroke of genius which transformed marketing mayhem into a...

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